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Privacy Policy

Data protection

HCF Merkle GmbH undertakes to comply with the legal requirements, in particular the Federal Data Protection Act and the Act on Data Protection for Teleservices, regarding the use of data. HCF Merkle GmbH will only use the data provided to it for the following purposes, as long as it is necessary. By using our website, you expressly consent to the storage and use of your data as described in this declaration.

Our website can usually be used without providing personal data. Insofar as personal data (e.g. name, address or email address) is collected on our website, this is always done on a voluntary basis as far as possible. These data will not be passed on to third parties without your express consent. We would like to point out that data transmission over the Internet (e.g. when communicating by e-mail) can have security gaps. A complete protection of the data against access by third parties is not possible. We hereby expressly object to the use of the contact data published in the context of the imprint obligation by third parties to send advertising and information materials that have not been expressly requested. The operators of the pages expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, such as spam emails.

Log files

For technical reasons, the visitor’s browser automatically sends data to the web server during the data transfer (e.g. calling up a page of the offer). This is the name of the Internet service provider used, the IP address of the requesting computer, the page from which the website was accessed and / or the name of the requested file. These data are separated from other data that are entered when using the offer and are stored for a maximum of 7 days exclusively for the purposes of IT security.

Web analysis

HCF Merkle GmbH uses internet technologies (e.g. Java Script) to analyze the use of the website and to optimize it to the needs of the visitors (e.g. adaptation of the display to the respective end devices through “responsive programming”). For this purpose, this website uses the external providers named below. You have the right to object to the anonymous data collection. The BVDW’s preference manager offers a possibility to deactivate cookies.

IP addresses

IP addresses are used for problem diagnosis, website administration, and demographic information. When you visit our site, we only recognize your domain name, not your email address. We will only see your e-mail address if you give it to us directly by filling out a form or sending an e-mail.


Edit cookie settings in the cookie banner.

Cookies are used for personalized content, to avoid repeated password entry or to adapt the information offered to user behavior. These cookies are temporarily stored in the main memory of your computer and automatically deleted after a certain period of time. You can also delete or block cookies. In some cases, however, this can mean that the options for use are restricted.

Personal data

Personal data is the data that enables you to be identified. This includes in particular your name, your date of birth and your address. This does not include data that does not allow any conclusions to be drawn about your identity. HCF Merkle GmbH will only save personal data if you expressly consent to this saving. For certain services, however, it is necessary to provide personal data.

HCF Merkle GmbH will not sell, rent or otherwise pass on your personal data to third parties without your express written consent. A transfer to third parties entitled to receive information will only take place on the basis of legal or judicial orders. Without your permission, HCF Merkle GmbH will use your data to inform you about offers or services from HCF Merkle GmbH to the extent you wish. This obligation also applies to all employees of HCF Merkle GmbH.

You have the right to revoke your consent to the storage of personal data at any time. In this case, HCF Merkle GmbH will delete the stored data immediately, unless deletion is excluded due to legal provisions or judicial orders.

Email addresses (opt-out)

If you give us your e-mail address, we will communicate with you via e-mail. We will not pass your email address on to third parties outside of HCF Merkle GmbH. If you no longer want to receive e-mails from HCF Merkle GmbH, you can revoke your previously granted approval at any time. An email message is sufficient to be removed from the email list.

Links to other sites

Our website also contains links to other third-party sites. HCF Merkle GmbH is not responsible for the data protection precautions or the content of other websites.

Google Analytics (web analysis service)

… is used to evaluate the use of this website. Google will use this information to evaluate your use of the website, to compile reports on website activity for the website operator and to provide other services relating to website activity and internet usage. Google may also transfer this information to third parties if this is required by law or if third parties process this data on behalf of Google. Under no circumstances will Google associate your IP address with other Google data. You can prevent the installation of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. By using this website, you consent to the processing of the data collected about you by Google in the manner described above and for the purpose set out above. The collection and storage of data can be objected to at any time with future effect. You will find our contact address for the objection further down in this declaration. Alternatively, you can use the deactivation add-on from Google Analytics, provided it is available for your browser. It should be noted that this website uses Google Analytics with the extension of IP anonymization and therefore IP addresses are only further processed in abbreviated form in order to exclude direct personal relatability.

You can prevent the storage of cookies by setting your browser software accordingly; we would like to point out, however, that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by clicking on the following link ( com/dlpage /gaoptout) download and install the available browser plug-in.

You can prevent Google Analytics from collecting data by clicking on the following link. An opt-out cookie will be set which prevents the future collection of your data when you visit this website: Deactivate Google Analytics.

You can find more information on terms of use and data protection at or at We would like to point out that on this website Google Analytics has been expanded to include the code “gat._anonymizeIp ();” has been expanded to ensure an anonymous collection of IP addresses (so-called IP masking).

Right to information and revocation of data usage

You have the right to receive information about the data we have stored at any time free of charge, to have incorrect data corrected and to request the deletion or blocking of your personal data. In addition, you have the right to object to the further use of your personal data for the future at any time.

Please provide us with your surname, first name, date of birth and, if available, your email address. Contact our company data protection officer at with your concerns or write to:

HCF Merkle GmbH, company data protection officer, Deepenstöcken 9, D-22529 Hamburg.

Subject to change

We reserve the right to change this data protection declaration at any time, taking into account the legal requirements. Changes to the data protection declaration will be published on our website. Earlier data protection declarations can also be found there in the archive.

Online dispute resolution:

Platform of the EU Commission for online dispute resolution:
We are neither obliged nor willing to participate in a dispute settlement procedure before a consumer arbitration board.

Hamburg in February 2020